Subscribe

Your mother’s marketing wisdom

A simple handwritten note can be a powerful marketing tool.

When my kids were younger and received a gift, my wife would bug them about writing a thank-you note. And it couldn't be one of those “Thanks for your present, Jon” deals, either. It had to be a real note, expressing gratitude and some evidence of thought.
They may have rolled their ey

Subscribe or log in to read the rest of this content.

Related Topics:

Learn more about reprints and licensing for this article.

Recent Articles by Author

Andrew Sieg of Merrill Lynch on bank synergies and acting in clients’ best interest

The company's president talks with InvestmentNews about what's next for the Thundering Herd.

Joe Duran has a game plan, and anyone can play

The CEO of United Capital built a formula for holistic financial planning that any firm can tap into — for a price.

Adviser education key to solving ‘ESG paradox’

Clients interested in 'responsible' investing, but only 38% of advisers feel knowledgeable.

What is shaping the advice business of tomorrow?

InvestmentNews gathered the profession's up and coming leaders to identify key drivers of change and offer a glimpse into financial advisers' future.

Retirement plan adviser sales mostly for small players

Purchases largely involve books of plan business from non-specialists.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print