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Pimco’s brand takes a hit by advisers in wake of Gross exit but still ranks among top firms

New research finds the firm that Bill Gross built, then left, lost some favor with advisers over the last year. (Don't miss the Top 10 most trusted mutual fund companies.)

Financial advisers' impressions of Pimco's brand fell significantly this year, according to a new study, but the firm Bill Gross built remains among the industry's most trusted money managers.
On a question that asks advisers annually about their impressions of dozens of mutual fund brands, Pimco fe

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