3 big ideas from the brightest minds in behavioral economics
Most people need help confronting what they don't want to, and ongoing guidance to make the right choices.
In 1987, two professors at UC Berkeley, Daniel Kahneman, a psychologist, and George Akerlof, an economist, offered a joint class called Psychology and Economics for the first time. They each went on to win the Nobel Prize for Economics in consecutive years in 2001 and 2002. Their groundbreaking work
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