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Cetera to buy Voya Financial Advisors’ broker-dealer reps and assets

OneDigital Investment

Private equity-backed networks like Cetera Financial Group have been eager to expand. The latest deal will add 900 Voya advisers with $40 billion in client assets onto the independent broker-dealer's platform.

Industry consolidation among independent broker-dealers continues with Cetera Financial Group announcing on Monday morning it had agreed to buy the brokerage and advisory assets of Voya Financial Advisors.

Many have been expecting a sale of Voya Financial Advisors, with about 900 advisers and $4

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