Nathan J. Bachrach and Edward J. Finke

The employees of The Financial Network Group Ltd. in Cincinnati are making sure that area veterans of World War II and the Korean War get the recognition they deserve while they are still with us.

Over the past two years, the firm has donated more than $150,000 to support Honor Flight Tri-State, an organization that flies veterans from Kentucky, Indiana and Ohio to visit the national war memorials in Washington. The donations have funded the trips, which are free, for about 500 veterans.

Why is this so important?

“They didn’t come home to any parades,” said Edward J. Finke, managing partner of Financial Network. “It’s the thanks they never got. It reaffirms this critical event in their lives, and what they did and what they saw.”

Only about 3 million of the 16 million who served in those wars are still alive.

Besides raising funds, the Financial Network has helped the nonprofit by providing free publicity. Mr. Finke and his business partner, Nathan J. Bachrach, have highlighted Honor Flight frequently on their daily radio and TV shows and in their weekly newspaper columns.

Mr. Finke said working with the group has been an emotional, transformative experience.

“I now fully understand the people I took for granted before,” he said. “I will support this cause for the rest of my life.”