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OH, BEHAVE! STYLE’S THE RAGE: MORE MANAGERS, HOPING TO NAVIGATE THE CRAZY STOCK MARKET, LOOK TO THE EXPERTS: PSYCHOLOGISTS

When it comes to understanding why people buy or sell the stocks they do, more money managers are…

When it comes to understanding why people buy or sell the stocks they do, more money managers are boning up on Psychology 101.

The subject is behavioral finance, the feisty young field that draws on psychological principles to expose investment fads. And it's starting to take on some faddish qualit

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