The largest variable annuity providers
Top participating issuers, ranked by assets, sales and sales at independent broker-dealers
Variable annuity asset leaders
| Company | Net assets ($M) | Market share | % change vs. 2010 | |
|---|---|---|---|---|
| 1 | TIAA-CREF | $358.2 | 25.2% | -0.2 |
| 2 | MetLife | $128.0 | 9.0% | 10.8 |
| 3 | Prudential Financial | $102.1 | 7.2% | 10.3 |
| 4 | AXA Equitable | $80.9 | 5.7% | -3.4 |
| 5 | Lincoln Financial Group | $76.6 | 5.4% | -0.8 |
| 6 | SunAmerica/VALIC | $66.9 | 4.7% | -1.2 |
| 7 | Hartford | $66.7 | 4.7% | -17.0 |
| 8 | ING Group | $61.1 | 4.3% | -7.9 |
| 9 | Jackson National | $59.0 | 4.2% | 22.0 |
| 10 | Ameriprise Financial | $58.2 | 4.1% | 3.1 |
| 11 | John Hancock | $49.1 | 3.4% | -8.8 |
| 12 | Pacific Life | $46.0 | 3.2% | -8.2 |
| 13 | Nationwide | $40.5 | 2.8% | 2.3 |
| 14 | AEGON/Transamerica | $39.5 | 2.8% | 1.4 |
| As of Sept. 30. * The bulk of TIAA-CREF’s VA assets are generated from group annuity sales of retirement plans, rather than retail sales. Source: Morningstar Inc. | ||||
Top participating issuers, ranked by sales
| 2011 rank | 2010 rank | Company | New sales ($M) | % change vs. 2010 |
| 1 | 2 | MetLife | 21,207.90 | 61.0 |
| 2 | 1 | Prudential Financial | 15,824.70 | 1.7 |
| 3 | 4 | Jackson National | 13,738.30 | 31.1 |
| 4 | 3 | TIAA-CREF* | 10,134.10 | -4.0 |
| 5 | 5 | Lincoln Financial Group | 7,150.30 | 8.4 |
| 6 | 7 | SunAmerica/VALIC | 5,964.90 | 31.7 |
| 7 | 9 | Nationwide | 5,305.30 | 48.4 |
| 8 | 6 | AXA Equitable | 5,132.70 | 9.0 |
| 9 | 8 | Ameriprise Financial | 4,843.60 | 11.7 |
| 10 | 10 | AEGON/Transamerica | 3,879.10 | 41.1 |
| 11 | 12 | Allianz Life | 2,871.70 | 25.2 |
| 12 | 13 | Pacific Life | 2,566.80 | 23.6 |
| 13 | 11 | Sun Life Financial | 2,332.30 | -7.5 |
| 14 | 18 | Protective | 1,873.90 | 55.0 |
| 15 | 17 | New York Life | 1,820.90 | 27.5 |
| As of Sept. 30. *The bulk of TIAA-CREF’s VA assets are generated from group annuity sales to retirment plans, rather than retail sales. Source: Morningstar Inc. | ||||
Variable annuity sales at independent broker-dealers
| Company | 2010 indie B-D sales ($M) | 2009 indie B-D sales ($M) | 2010 % of total sales* | 2009 % of total sales* | |
|---|---|---|---|---|---|
| 1 | Jackson National | $9,094.8 | $6,711.5 | 66.2% | 64.0% |
| 2 | Prudential Financial | $8,172.8 | $8,372.4 | 51.6% | 53.8% |
| 3 | MetLife | $7,467.7 | $4,624.2 | 33.9% | 34.1% |
| 4 | Lincoln Financial Group | $3,307.7 | $3,074.7 | 46.1% | 46.5% |
| 5 | AEGON/Transamerica | $2,018.9 | $1,606.7 | 50.5% | 56.6% |
| 6 | Allianz Life | $1,973.5 | $1,657.0 | 68.6% | 72.2% |
| 7 | Nationwide | $1,919.8 | $1,326.2 | 34.7% | 34.4% |
| 8 | Pacific Life | $1,157.1 | $1,053.0 | 45.1% | 50.7% |
| 9 | SunAmerica/VALIC | $1,022.4 | $662.8 | 17.1% | 14.6% |
| 10 | Sun Life Financial | $814.2 | $924.3 | 34.8% | 36.6% |
| 11 | John Hancock | $771.1 | $999.7 | 52.8% | 48.8% |
| 12 | AXA Equitable | $540.3 | $519.9 | 10.3% | 10.7% |
| 13 | Hartford | $364.1 | $443.1 | 52.6% | 38.4% |
| 14 | Guardian | $346.4 | $239.9 | 42.4% | 42.5% |
| 15 | Ohio National | $315.2 | $397.7 | 26.5% | 34.3% |
| 16 | Minnesota Life | $227.3 | $316.9 | 100.0% | 100.0% |
| 17 | UNIFI Companies | $177.9 | $147.3 | 100.0% | 100.0% |
| 18 | ING Group | $176.2 | $363.5 | 12.2% | 19.7% |
| 19 | Security Benefit | $172.6 | $176.1 | 98.8% | 100.0% |
| 20 | Western Southern | $53.7 | N/A | 79.8% | 0.0% |
| 21 | Annuity Investors | $52.0 | $55.4 | 100.0% | 100.0% |
| 22 | Symetra | $39.5 | $37.1 | 99.2% | 99.7% |
| 23 | Ameriprise Financial | $14.3 | $222.1 | 0.3% | 5.1% |
| 24 | Massachusetts Mutual | $14.1 | $25.2 | 2.5% | 3.9% |
| 25 | Phoenix Life | $13.4 | $22.5 | 78.4% | 84.0% |
| As of Sept. 30. N/A = not available. *From the indie B-D channel. Source: Morningstar Inc. | |||||
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