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Top participating VA issuers

Click column headers to sort fields Issuer IBD sales in 2012 ($M)…

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Issuer IBD sales in 2012 ($M) IBD sales in 2011 ($M) % of total sales in 2012* % of total sales in 2011*
1 Jackson National $3,677.6 $2,815.0 65.0% 66.8%
2 Prudential Financial $2,945.0 $2,172.3 49.8% 48.5%
3 MetLife $1,291.0 $3,030.7 27.0% 34.0%
4 Lincoln Financial Group $1,147.3 $1,058.3 49.0% 45.8%
5 Aegon/Transamerica $705.5 $672.9 49.9% 49.2%
6 Allianz Life $496.7 $617.7 68.8% 65.9%
7 SunAmerica/VALIC $417.9 $324.8 20.7% 14.7%
8 Pacific Life $389.8 $379.7 39.6% 44.5%
9 Axa Equitable $342.0 $175.1 18.2% 10.5%
10 Nationwide $334.2 $616.7 38.4% 34.7%
11 Ohio National $249.2 $95.9 36.4% 25.9%
12 Guardian $136.3 $135.8 43.0% 43.1%
13 Minnesota Life $113.9 $65.0 100.0% 100.0%
14 Security Benefit $104.3 $52.1 99.4% 99.0%
15 Hartford $83.7 $102.9 63.8% 52.6%
16 UNIFI Companies $77.8 $52.5 100.0% 100.0%
17 John Hancock $67.7 $222.8 47.5% 54.3%
18 Western Southern $21.3 $18.8 86.2% 74.3%
19 Annuity Investors $14.4 $16.7 100.0% 100.0%
20 Symetra $12.7 $12.8 98.4% 98.5%
21 Midland National $6.5 N/A 43.6% N/A
22 Massachusetts Mutual $4.5 $4.1 2.3% 2.1%
23 Phoenix Life $1.4 $4.2 77.8% 79.2%
24 Horace Mann $0.5 $0.1 1.5% 0.4%
             
As of Sept. 30. N/A = not available. *From the independent-broker-dealer channel
Source: Morningstar Inc.

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