VA sales at indie broker-dealers
Rank Issuer 2010 Indie B-D sales 2009 Indie B-D sales…
| Rank | Issuer | 2010 Indie B-D sales | 2009 Indie B-D sales | 2010 % of total sales* | 2009 % of total sales* |
|---|---|---|---|---|---|
| 1 | Prudential Financial | $8,372.4 | $ 6,684.6 | 53.8% | 59.1% |
| 2 | Jackson National | $6,711.5 | $ 4,825.0 | 64.0% | 72.4% |
| 3 | MetLife | $4,625.9 | $ 4,748.2 | 34.1% | 39.5% |
| 4 | Lincoln Financial Group | $3,074.7 | $ 2,630.5 | 46.5% | 45.8% |
| 5 | Allianz Life | $1,657.0 | $ 1,502.4 | 72.2% | 75.9% |
| 6 | AEGON/Transamerica | $1,606.7 | $ 1,123.6 | 56.6% | 43.5% |
| 7 | Nationwide | $1,326.2 | $ 1,110.6 | 34.4% | 36.7% |
| 8 | Pacific Life | $1,053.0 | $ 1,366.7 | 50.7% | 51.5% |
| 9 | John Hancock | $ 999.7 | $ 2,220.0 | 48.8% | 48.6% |
| 10 | Sun Life Financial | $ 924.3 | $ 917.4 | 36.6% | 36.8% |
| 11 | SunAmerica/VALIC | $ 662.8 | $ 316.2 | 14.6% | 9.2% |
| 12 | AXA Equitable | $ 519.9 | $ 1,089.2 | 10.8% | 18.3% |
| 13 | Hartford | $ 444.6 | $ 881.3 | 38.6% | 43.3% |
| 14 | Ohio National | $ 397.7 | $ 825.3 | 34.3% | 43.6% |
| 15 | ING Group | $ 363.5 | $ 1,590.4 | 19.7% | 41.4% |
| 16 | Genworth Financial | $ 248.4 | $ 312.5 | 47.9% | 61.0% |
| 17 | Guardian | $ 239.9 | $ 245.7 | 42.5% | 35.5% |
| 18 | Ameriprise Financial | $ 222.1 | $ 224.2 | 5.1% | 5.4% |
| 19 | Penn Mutual | $ 204.3 | $ 208.8 | 64.4% | 51.7% |
| 20 | Minnesota Life | $ 170.2 | $ 149.1 | 53.7% | 50.8% |
| 21 | UNIFI Companies | $ 147.3 | $ 139.8 | 100.0% | 100.0% |
| 22 | Security Benefit | $ 113.3 | $ 202.8 | 64.3% | 100.0% |
| 23 | Annuity Investors | $ 55.4 | $ 67.9 | 100.0% | 100.0% |
| 24 | Symetra | $ 37.1 | $ 38.3 | 99.7% | 99.7% |
| 25 | Massachusetts Mutual | $ 25.2 | $ 104.0 | 3.9% | 11.0% |
| *From the indie b-d channel.
Source: Morningstar Inc. |
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