VA sales leaders
2010 rank 2009 rank Company 2010 new sales % change vs. 2009…
| 2010 rank | 2009 rank | Company | 2010 new sales | % change vs. 2009 |
|---|---|---|---|---|
| 1 | 2 | Prudential Financial | $ 15,553.8 | 37.5% |
| 2 | 1 | MetLife | $ 13,170.8 | 12.8% |
| 3 | 4 | Jackson National | $ 10,478.3 | 57.2% |
| 4 | 3 | TIAA-CREF* | $ 10,428.3 | -1.0% |
| 5 | 6 | Lincoln Financial Group | $ 6,593.1 | 15.8% |
| 6 | 5 | AXA Equitable | $ 4,692.5 | -19.4% |
| 7 | 10 | SunAmerica/VALIC | $ 4,528.8 | 31.6% |
| 8 | 8 | Ameriprise Financial | $ 4,336.5 | 4.4% |
| 9 | 11 | Nationwide | $ 3,575.5 | 26.7% |
| 10 | 13 | AEGON/Transamerica | $ 2,748.8 | 8.4% |
| 11 | 14 | Sun Life Financial | $ 2,522.3 | 1.2% |
| 12 | 16 | Allianz Life | $ 2,294.0 | 16.0% |
| 13 | 12 | Pacific Life | $ 2,076.8 | -21.7% |
| 14 | 7 | John Hancock | $ 2,021.1 | -55.1% |
| 15 | 9 | ING Group | $ 1,833.3 | -50.2% |
| 16 | 18 | Thrivent Financial | $ 1,464.7 | 53.8% |
| 17 | 21 | New York Life | $ 1,427.7 | 66.6% |
| 18 | 24 | Protective | $ 1,209.3 | 135.9% |
| 19 | 19 | Fidelity Investments Life | $ 1,163.9 | 25.8% |
| 20 | 17 | Ohio National | $ 1,158.3 | -38.9% |
| 21 | 15 | Hartford | $ 1,146.4 | -43.5% |
| 22 | 23 | Northwestern Mutual | $ 839.0 | 35.5% |
| 23 | 20 | Massachusetts Mutual | $ 629.7 | -29.8% |
| 24 | 22 | Guardian | $ 555.8 | -18.1% |
| 25 | 25 | Genworth Financial | $ 518.6 | 1.3% |
| * The bulk of TIAA-CREF’s VA sales are generated from group annuity sales to retirement plans. Source: Morningstar Inc. |
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