Want to communicate better? Tell a story
Explaining bond interest or talking about an apple tree that bears fruit: Which approach to shedding light on yield is more illuminating for clients and prospects?
Explaining bond interest or talking about an apple tree that bears fruit: Which approach to shedding light on yield is more illuminating for clients and prospects?
If you chose the apple version because it is easier to understand and less likely to make clients' eyes glaze over when discussing matt
Learn more about reprints and licensing for this article.
