Comparing CRM systems: Breaking down the details

A simple collation of the tools and features of adviser-facing CRMs.

Every year, software providers shake up the adviser market by offering a new platform or new tool for their clients. Salesforce Financial Services Cloud recently sent a shockwave through the industry with its announcement of a wealth management-driven CRM, shedding itself of its overlay-only tool for advisers. Other platforms, such as Redtail and Junxure, on the other hand, are aiming more toward a seamless integration, and teaming up with custodians and third-party vendors throughout the industry. Here is a breakdown of some of the CRMs just for advisers out there.

	Redtail	Junxure	Wealthbox	Grendel	AppCrown	Salesforce Financial Services Cloud	SmartOffice
Price	$65 per month per database	Cloud: $65 per user per month; Program: $41 per user per month (3 user minimum)	$29 per user per month	$75 per user per month to 1.5 basis points	Per user per month. On average, $120/user/month	Announced at availability (2016)	$30- $85 per user per month
Cloud/program	Cloud-based	Both	Cloud-based	Cloud-based	Cloud-based	Cloud-based	Cloud-based
Mobile app	✔	✔	✔	✔	✔	✔	✔
Client portal	✖	✔	✔	✔	✔	✔	✔
Database importing	✔	✔	✔	✔	✔	✔	✔
Security features	Multifactor authentication	Encrypted firewalls and SSL technology	Encryption, SSL, two-factor authentication	Encryption	Two-factor authentication, field-level encryption	Global audit compliance; “Salesforce Shield” is an add-on	Encryption, SSL, global audit compliance
Risk profiling	✔	✔	✔	✔	✔	✔	✔
To do lists & alerts	✔	✔	✔	✔	✔	✔	✔
Report generator	✔	✔	✔	✔	✔	✔	✔
Automatic back-up	✔	✔ (up to two weeks)	✔	✔	✔ (weekly)	✔ (up to 90 days)	✔
Data aggregation	✔	✔	✔	✔	✔ (via Albridge, Aqumulate)	✔	✔
Bulk emailing	✔	✔	✔	✔	✔ (Up to 1000 a day and able to integrated with 3rd party emailing services)	✔	✔
In-software team messaging	✖	✖	✔	✔	✔ (via via Salesforce Chat)	✔	✔
System training	✔ (Redtail University)	✔ (Webinars and private training)	✔ (One-on-one demos, onboarding program, phone training)	✔ (In-app video and knowledge library, phone, webinar, email, on-site)	✔ (Webinar and custom)	✔ (Salesforce University)	✔ (Free webinars, on-demand video library, training manuals and custom training)
Single or multiple office use	✔	✔ (Multi-office use)	✔ (Both)	✔ (Both)	✔ (Both)	✔ (Both)	✔ (Both)
Integrations	Charles Schwab Portfolio Center, Fidelity, Pershing, RBC, Scottrade, SEI, TD Ameritrade, TradePMR, IPS Advisor Pro, LaserApp, Quik!, Advicent, asi, Cashflow insite, eMoney, FinanceLogix, inStream, MoneyGuidePro, Money Organizer Pro, Money Tree software, Right Capital, WealthTrace, Docupace, Laserfiche, netdocuments, Citrix Sharefile, Trumpet, Advent, Albridge, Aqumulate, AssetBook, Blueleaf, Boss, BridgePortfolio, Broadridge, ByAllAccounts, Orion Advisor Services, PortfolioPathway, TRX, Wealth Access, cerado, globalRelay, LiveOffice, Smarsh, Advisors Gateway, Advisor Launchpad, Advisor Products, AdvisorWebsites.com, BillGood Marketing, Constant Contact, Demandforce, Broadridge, MailChimp, Marketing Pro, Precise FP, SendOutCards, Copytalk, Mobile Assistant, Voice2insight, AdvisoryWorld, Morningstar, FinaMetrica, HiddenLevers, Pocket Risk, Riskalyze, Jive, Monmouth Telecom	Advent, Albridge Solutions, Docupace, LPL Financial, TD Ameritrade, Netx360, Orion Advisors, Schwab Openview and Portfolio Center, Worldox, Finance Logix, Tamarac Advisor Xi, CitiesDigital, MoneyGuidePro, Envestnet, Black Diamond, LaserApp, Morningstar	Albridge, Blueleaf, MoneyGuidePro, LaserApp, QuickForms, Box, Dropbox, Google Drive, Google Calendar, AWeber, Constant Contact, MailChimp, Twilio, SLack, Twitter	Aqumulate, Albridge, ASI, Alliance of Comprehensive Planners, Assetbook, Blueleaf, Outlook, Charles Schwab, DST Vision, Envestnet, Fidelity, First Rate, Fox Financial Planning Network, Hidden Levers, Laser App, MoneyGuidePro, National Financial, RBC, Scottrade, TD Ameritrade, Trust Company of America	MGP, eMoneyAdvisor, FinanceLogix, Advicent, Orion, BlackDiamond, BridgePortfolio, Advent, Envestnet, Tamarac, LaserApp, DocuSign, OFAC (anti-money laundering), TDA, Schwab, NFSC/Fidelity, Pershing/PAS, SEI, DST, DTCC, DAZL	Advisor Software, Informatica, Yodlee	Advicent Solutions, AdvisoryWorld, AIG, Albridge, AllState Life & Annuity, American National, AnnuityNet, APPS, APS Workflow, Aqumulate, Aviva, Axa, MONY, Banner (Legal & General), Broadridge / Investigo, Charles Schwab, Constant Contact, Copytalk, DAZL, Docupace, DST FAN Mail, eMoney Advisor, EMSI, e-Relationships, eTFile, ExamOne, Express Imaging, Fidelity WealthCentral, Finance Logix, Financial Computer, FOLIOfn, Genworth (Life & LTC), ING, Intellisys, John Hancock, Laser App, Laserfiche, LifeSpeed, Lincoln Benefit, Lincoln Financial (Life & Annuity), LPL Financial, MailChimp (GlobeRunnerSEO), MarketingLibrary, Mass Mutual, MetLife, Mobile Assistant, MoneyGuidePro, MorningStar, MS Office, Mutual of Omaha, National Financial Services LLC, Nationwide, North American (Life & Annuity), Pacific Life, Paperclip, Pershing, Portamedic, Principal, Protective, Prudential, Quik!, Raymond James, RightBridge, RSA Medical, Rydex, SBLI, Securian, Securities America, SEI, Sterne Agee, Sun Life, Superior Mobile, SureLC, TD Ameritrade, Transamerica, Trust Company of America, VitalForms, VitalSales Suite, Walnut Street Securities, West Coast Life, William Penn, WinFlex, Zurich Life