Raymond James to rebrand Carillon Tower Advisers

The asset management firm will change its name this fall to Raymond James Investment Management.

Carillon Tower Advisers, the asset management arm of Raymond James, will change its name this fall to Raymond James Investment Management. The new brand name “will enhance brand recognition,” the company said in a press release Wednesday.

The firm’s boutique affiliate partners — Chartwell Investment Partners, ClariVest Asset Management, Cougar Global Investments, Eagle Asset Management, Reams Asset Management and Scout Investments — will retain their individual brand identities and the new name will have no impact on the operations, portfolio management, or independence of the investment teams, the company said. Branding for the firm’s mutual fund offerings, which carry the Carillon name, also will remain unchanged.

“Being more clearly tied to Raymond James and its resources will make our firm a more attractive home to new boutique investment managers,” said Bob Kendall, president of Carillon.

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