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Don’t dismiss clients’ woes just because they’re rich

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Public hatred of the wealthy is one of the last bastions of acceptable prejudice

Editor's note: This is the first contribution from a new columnist, Sarah Newcomb, who will be writing every other month on behavioral finance.

Jeff Bezos caught some heat recently when he asked that people stop referring to him and his peers as "rich"and to instead use the term "people of means."

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