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SEC proposes allowing advisers to use testimonials, endorsements in ads

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Agency updating marketing rules for first time since 1961 to reflect new technology such as social media.

The Securities and Exchange Commission has proposed revising its advertising rules for investment advisers for the first time in nearly 60 years, allowing them to post testimonials, endorsements and third-party ratings on social media.

Under an SEC proposal released Monday night, the SEC also would

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