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Brands & Branding

Displaying 9 results

Topic
  • News
  • March 4, 2024

Marshall Wealth Management Group has a new name for a new beginning

The Cadaret Grant-affiliated firm in Los Gatos, California, manages almost $370 million.

Topic
  • News
  • March 23, 2022

Niche practice designed around women leaves nothing to chance

Ann Alsina kicks off the Women Adviser Summit by inspiring women to find their own niche.

Topic

The subconscious power of brand familiarity

The more we see a brand, the more we come to recognize it as trustworthy. This applies to financial advisers, too.

Topic
  • News
  • January 24, 2022

Wealthspire kicks off rebranding efforts in wealth management build-out

Lenox Wealth Advisors became Wealthspire over the weekend, with Private Capital Group and Private Ocean the next firms under NFP's umbrella to see name changes.

Topic
  • News
  • April 28, 2020

TriplePlay: Creating a memorable brand

Robert Sofia of Snappy Kraken highlights three ways advice firms can make their brands stand out from the crowd

Topic
  • News
  • September 5, 2019

Trizic rebrand shows difficult route for robo-advisers

Harvest to focus on banks and credit unions instead of independent advisers.

Topic
  • News
  • July 15, 2019

Branding tips for financial advisers looking to grow

Advisers should limit their lingo and focus on making their value proposition 'come to life.'

Topic
  • News
  • November 14, 2018

RIAs that invest in training and development can win more and build their brands

As a fan of the Boston Red Sox (sorry, local NY/NJ Yankee and Mets fans!), I was quite…

Topic
  • News
  • October 17, 2017

IMCA rebrands to attract broader audience

The Investment Management Consultants Association has become the Investments & Wealth Institute, and will begin offering a retirement income designation.