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GAY, LESBIAN INVESTORS A MUCH-IGNORED MARKET: THEY CONTROL $800 BILLION, PRESENT UNIQUE PROBLEMS.

When the financial services unit of General Motors Corp. set out to drum up business in one of…

When the financial services unit of General Motors Corp. set out to drum up business in one of the newest "emerging markets," it didn't roll out an ad campaign in a Third World country.

Instead, General Motors Acceptance Corp. began marketing mortgages through the Gay Financial Network, a fledgling

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