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Marketing that turns skeptical strangers into prospects

Give prospects a low-risk, high-reward opportunity, says Snappy Kracken CEO Robert Sofia. Episode one of the five-episode Triple Play: Adviser Marketing series.

@RobertSofia

More: Triple Play: Tips to Grow Your Biz

Just getting a designation isn’t enough

Just getting a designation isn’t enough

Niche advisers should demonstrate their expertise

Niche advisers should demonstrate their expertise

Choose a niche by deciding what you’re passionate about

Choose a niche by deciding what you’re passionate about

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