The mediums by which you attempt to communicate with your clients tell them a lot about you before they even digest the content of those communications.
As smartphones have become ubiquitous and a primary tool of phone communication, they simultaneously allow us to reach out to one another in a less disruptive fashion (texting), while at the same time to get quicker responses. Your clients are texting more than they are emailing / phoning one another – and they’d like you to join them.
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