Firms such as Dynasty Financial Partners and Raymond James have seen an uptick in engagement among wirehouse brokers.
Four advisers join employee-channel offices in New York's Westchester and Long Island suburbs.
University of Kentucky professors at MarketCounsel Summit say letting advisers "own the client relationship" benefits industry employers.
Holding company seeks to acquire more IBD shops as M&A deals continue to heat up in 2017.
Recruiters say Merrill Lynch, like Morgan Stanley and UBS, has already moved away from the traditional recruiting model and is more apt to leave the protocol than Wells Fargo.
Wirehouses are making big bets they can turn "world class" advisers who leave into old laundry.
Smaller shops have benefited from the broker protocol at the expense of larger firms like UBS, experts say
The industry is on track to raise just $4.4 billion, well off the $19.6 billion it raised just four years ago, as new regulations hinder sales.
The move echoes that of other large brokerage houses such as Merrill Lynch, which requires its retirement plan advisers to act as fiduciaries post-DOL rule.
Firm has seen a net gain of 11 advisory teams and $4.25 billion in client assets in the year through September.
After Morgan Stanley's exit, the SEC should revise Regulation S-P and codify the protocol's provisions.
Some reps, including those already thinking of leaving, say the firm only cares about the bottom line.
As the number of signatories to the protocol has swelled over the years, so too has the gamesmanship Morgan Stanley cites as its reason for leaving, according to experts.
Firm's decision to walk away from agreement "overnight, increased the risk of other brokerage firms likely pulling out of the agreement, says compliance expert.
Brokers moving to a new firm would be forbidden for 12 months from contacting clients once they left.
Flows to advisory accounts, while still higher than the start of 2016, dropped off more than 20% from Q2 and were the lowest in a year.
Overlooking price discounts and pushing early rollovers can land firms in hot water
Katy Knox named president, replacing Keith Banks, who will become vice chairman of the global wealth and investment management unit.
Atlanta-based Scott McQuilken and Richard Reasoner affiliate with Arkadios Capital.
Individuals and firms are donating time and money to help storm victims