More than 20% of life policies sales in ’08 were by direct marketing
New data finds that more than 2 million individual life insurance policies were sold via the Internet, direct mail and telephone.
More than a fifth of all individual life insurance policies sold in the United States in 2008 were sold via the Internet, direct mail and telephone, according to new data from LIMRA and the Life Insurance Direct Marketing Association.
Researchers at the two groups estimate that more than 2 million
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