Some people donate for love, others for money, says research
Charities may be able to use these insights into the reasons that different people give.
Imagine that you're running a charity. Suppose you have evidence showing that your charity is highly effective — that you are really making a difference in people's lives. In your fundraising campaign, should you emphasize how effective you are?
In a new study, Yale University economist Dean Karl
Learn more about reprints and licensing for this article.