$830 million indie team moves to LPL from Royal Alliance

Chris Lubbers of Strategic Partners

Kansas-based Strategic Partners is affiliating with LPL through National Financial Alliance.

Strategic Partners, a Parsons, Kansas-based advisory and insurance business, has affiliated with LPL Financial through National Financial Alliance, an office of supervisory jurisdiction.

Strategic Partners, which serves $830 million in advisory, brokerage and retirement plan assets, with an additional $600 million in fixed life insurance and annuity assets, was formerly affiliated with Royal Alliance, part of the Advisor Group.

Chris Lubbers, president of Strategic Partners, began his advisory practice in 1994, while he was still in college, and created Strategic Partners in 2007. The firm has 18 advisers in nine states, as well as 16 support staffers.

The move reflects Strategic Partners’ interest in better technology, operational efficiencies and opportunities for growth.

“I’m all about efficiency and that’s where LPL shines,” Lubbers said in a statement. “The firm has invested heavily into its technology platform, creating efficient processes and enhanced solutions that will help our advisors provide better services.”