Bruce Kelly

InvestmentNews

Bruce Kelly

Senior Columnist

26 years experience

Bruce's specialty topics

Legal and compliance Advisor compensation Alternative investments

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

How I think about writing for this industry…

“I love covering the financial advice business. We write about financial advisors and how they care about clients' lifesavings - what is more important than that?”

Awards and recognition

  • 2 SABEW awards
  • Neal Award

Also published by

Co-author of "Financial Serial Killers"

Read the latest stories by Bruce

Bruce Kelly
Displaying 3542 results
ETrade’s ‘better mousetrap’ is its stock plan business, analyst says
WIREHOUSES AUG 25, 2020
ETrade’s ‘better mousetrap’ is its stock plan business, analyst says

Morgan Stanley's acquisition of the business will improve its transfer of stock plan clients to its wealth management platform

What will Morgan Stanley’s James Gorman do with ETrade’s custody business?
WIREHOUSES AUG 23, 2020
What will Morgan Stanley’s James Gorman do with ETrade’s custody business?

The brokerage's Advisor Services won’t be an open doorway for Morgan Stanley’s 16,000 advisers to become independent RIAs — at least not yet

Phony Philly adviser latest snagged for unregistered securities
OPINION AUG 21, 2020
Phony Philly adviser latest snagged for unregistered securities

Dean Vagnozzi sold millions in unregistered securities to clients who weren't wealthy enough to buy them. Why did the SEC take so long to drop the hammer on him?

Broker recruiting moves plunge amid pandemic
PRACTICE MANAGEMENT AUG 19, 2020
Broker recruiting moves plunge amid pandemic

But one arm of Wells Fargo Advisors has been a popular destination for advisers in the first half of the year

McCann stepping down at UBS
PRACTICE MANAGEMENT AUG 13, 2020
McCann stepping down at UBS

After joining from Merrill Lynch in 2009, he was credited with injecting new life into UBS' U.S. wealth management business

LPL to pay top dollar for employee reps and advisers
INDEPENDENT BROKER DEALERS AUG 05, 2020
LPL to pay top dollar for employee reps and advisers

The independent broker-dealer's new employee offer has a payout for the million dollar adviser of 60%

LPL keeps adding advisers during the pandemic
INDEPENDENT BROKER DEALERS JUL 31, 2020
LPL keeps adding advisers during the pandemic

But the firm reports a slowdown in the pace of bringing new advisers aboard

Indie advisers easier to recruit during COVID-19 than employees: Raymond James CEO
PRACTICE MANAGEMENT JUL 30, 2020
Indie advisers easier to recruit during COVID-19 than employees: Raymond James CEO

Independent contractors are better set up for a transition, says Chief Executive Paul Reilly

Purshe Kaplan Sterling in another million-dollar arbitration settlement
INDEPENDENT BROKER DEALERS JUL 28, 2020
Purshe Kaplan Sterling in another million-dollar arbitration settlement

Payment linked to adviser who committed suicide in 2017

Big data and financial wellness in Fava's wheelhouse at Envestnet
FINTECH JUL 27, 2020
Big data and financial wellness in Fava's wheelhouse at Envestnet

The popular strategist will utilize data and technology to deliver new products to advisers