Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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LPL's Arnold sees different financial advice business post  COVID-19
INDEPENDENT BROKER DEALERS MAY 01, 2020
LPL's Arnold sees different financial advice business post COVID-19

Less real estate and more reliance on artificial intelligence could be in the industry's future

Raymond James to focus on 'virtual' recruiting
INDEPENDENT BROKER DEALERS APR 30, 2020
Raymond James to focus on 'virtual' recruiting

Travel restrictions and uneasiness about in-person meetings mean recruiting is moving online

Will B-Ds sidestep disaster by cutting real estate investments?
ALTERNATIVES APR 29, 2020
Will B-Ds sidestep disaster by cutting real estate investments?

The economy is largely shut down, making it difficult to determine the value of commercial real estate

Cetera loses more top executives
INDEPENDENT BROKER DEALERS APR 28, 2020
Cetera loses more top executives

This month alone, five members of the broker-dealer's senior staff have left

Cetera cuts REIT sales, loses senior recruiter
ALTERNATIVES APR 24, 2020
Cetera cuts REIT sales, loses senior recruiter

Broker-dealers are pausing the sale of real estate products while the broader market absorbs the shock of the shutdown

Forget the bear! LPL is paying recruits like it's 2019
INDEPENDENT BROKER DEALERS APR 22, 2020
Forget the bear! LPL is paying recruits like it's 2019

Meanwhile, the giant IBD continues to evolve its business with a new offering targeting wirehouse advisers

Morgan Stanley's Gorman sees more remote work in future
WIREHOUSES APR 20, 2020
Morgan Stanley's Gorman sees more remote work in future

Will large firms look to cut real estate costs now that the pandemic has proved the viability of working from home?

Advisor Group latest B-D network to halt sales of real estate products
ALTERNATIVES APR 17, 2020
Advisor Group latest B-D network to halt sales of real estate products

The giant IBD said real estate valuations have become murky as a result of the pandemic

Merrill Lynch pulls back on adviser trainee program
WIREHOUSES APR 15, 2020
Merrill Lynch pulls back on adviser trainee program

The COVID-19 pandemic made it impossible for in-person interviews of potential advisers

Wells Fargo earnings point to a tough 2020
WIREHOUSES APR 14, 2020
Wells Fargo earnings point to a tough 2020

First-quarter performance shows weakness across the board in the bank's wealth management business