Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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Communicate or get kicked to the curb
PRACTICE MANAGEMENT MAR 24, 2020
Communicate or get kicked to the curb

Communicate with your clients immediately, whether it's with a call, a text or an email – or face the consequences

Moody's cites revenue concerns on three large IBDs
INDEPENDENT BROKER DEALERS MAR 23, 2020
Moody's cites revenue concerns on three large IBDs

LPL, Cetera and Advisor Group are bellwethers for the independent broker-dealer industry

LPL adding hours to its back office
INDEPENDENT BROKER DEALERS MAR 19, 2020
LPL adding hours to its back office

The firm will be open for advisers' business on Saturdays, too

Edward Jones asks advisers to halt face-to-face meetings with clients
INDEPENDENT BROKER DEALERS MAR 18, 2020
Edward Jones asks advisers to halt face-to-face meetings with clients

The firm is one of many in the brokerage industry making changes to work policies in response to the coronavirus

Business development companies under pressure from coronavirus fallout
ALTERNATIVES MAR 17, 2020
Business development companies under pressure from coronavirus fallout

IBDs sold more than $22 billion of the high-commission product over the past decade

Financial advice industry shuffles conference schedules
REGULATION, LEGAL & COMPLIANCE MAR 16, 2020
Financial advice industry shuffles conference schedules

A broad array of companies is changing calendars due to the COVID-19 virus

When it comes to RIA custody, how big is too big?
RIA NEWS MAR 15, 2020
When it comes to RIA custody, how big is too big?

The DOJ’s antitrust squad has its eye on the RIA landscape, focusing on the Schwab-TD combo. The merger of these two companies may be too formidable to pass muster

GPB auditors to get back to work
ALTERNATIVES MAR 13, 2020
GPB auditors to get back to work

The company told investors in November that a required audit was being postponed

As Wall Street dives, what’s the plan at Wells Fargo Advisors?
WIREHOUSES MAR 12, 2020
As Wall Street dives, what’s the plan at Wells Fargo Advisors?

The wirehouse's advisers will be closely watching its new leaders

Legal woes mount for Advisor Group broker-dealer that sold GPB funds
ALTERNATIVES MAR 11, 2020
Legal woes mount for Advisor Group broker-dealer that sold GPB funds

Triad Advisors reported three new investor claims related to the sale of the private placements