The brokerage's focus on digital could be a way to retain younger clients or an effort to catch up with Merrill.
The veteran brokerage executive, who bought Advisor Group in 2016, owned Cetera once before.
The president of the company's wholesaling broker-dealer is the latest senior executive to leave.
Some clients using Goldman's program will be able to obtain a loan in days, instead of weeks.
James Cracchiolo earned $23.9 million in direct compensation and cashed in $40.8 million in stock options; Wells Fargo's Tim Sloan got $17.4 million even as bank stuggled through more scandals.
Memo denies Journal's claim that the FBI interviewed employees in the bank's wealth management group.
The wirehouse has seen 14 individuals or teams leave and five join for a net loss of $2.4 billion in AUM
Experts dealing with international and private banking clients will now form one team.
The combined office, led by Merit Financial, will have 60 advisers concentrating on the retirement plan market and high-net-worth clients.
Both trends reflect the firm's shift away from recruiting in favor of increasing the compensation of existing brokers.