Bruce Kelly

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

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Bruce Kelly
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LPL Financial opening its coffers for adviser acquisitions
INDEPENDENT BROKER DEALERS MAY 06, 2019
LPL Financial opening its coffers for adviser acquisitions

At meetings this year, LPL is talking up its ability to finance advisers' growth.

A new pay model: 300 advisers move, and the entire industry feels the shift
PRACTICE MANAGEMENT MAY 04, 2019
A new pay model: 300 advisers move, and the entire industry feels the shift

As some wirehouses hire more salaried advisers, speculation mounts that the traditional way of compensating brokers is being threatened.

Salary model exploited by rivals
PRACTICE MANAGEMENT MAY 04, 2019
Salary model exploited by rivals

235 individual advisers or teams with $61.5 billion in assets left a wirehouse in 2018 to work at another type of firm, InvestmentNews data show.

LPL's recruiting starts the year where it left off in 2018
PRACTICE MANAGEMENT MAY 03, 2019
LPL's recruiting starts the year where it left off in 2018

The industry's largest IBD recruits advisers with $7.1 billion in first quarter.

Is time running out for advisers who sold GPB private placements?
ALTERNATIVES MAY 02, 2019
Is time running out for advisers who sold GPB private placements?

GPB Capital is now a year late in making important financial information public. Finra could discipline brokers who sold the private placement.

Second financial adviser identified as part of college admissions scandal
RIA NEWS MAY 02, 2019
Second financial adviser identified as part of college admissions scandal

Morgan Stanley terminated Michael Wu in March after he did not cooperate with the firm's investigation.

Wells Fargo Advisors looks to cut red tape for advisers in reorganization
WIREHOUSES MAY 01, 2019
Wells Fargo Advisors looks to cut red tape for advisers in reorganization

Firm cuts its regions by one-third with hopes of reducing bureaucracy.

Ameriprise to open bank with up to $2.5 billion in client deposits
RIA NEWS APR 26, 2019
Ameriprise to open bank with up to $2.5 billion in client deposits

The company will join other broker-dealers cross-selling banking products such as mortgages and home equity loans through its adviser workforce.

UBS loses 166 advisers in its Americas unit over the past year
WIREHOUSES APR 25, 2019
UBS loses 166 advisers in its Americas unit over the past year

The company called it a challenging first quarter, with pretax profits for wealth management Americas declining 6%.

Raymond James adds advisers in first quarter, but warns of possible slowdown
PRACTICE MANAGEMENT APR 25, 2019
Raymond James adds advisers in first quarter, but warns of possible slowdown

CEO says it will be difficult to match last year's record year for recruitment.