Betterment rebrands in bid to attract advisers
Robo-adviser launches new name and boosts investment choices to lure advisers to its digital platform.
Seeking to make it clear to financial advisers that it has a digital advice platform aimed squarely at them, Betterment Institutional has switched its name to Betterment for Advisors, the company announced Wednesday.
“Our mission is to partner with advisers to reimagine what humans and innovative
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