Top 5 robo-advisers by AUM
It is no secret that financial giants like Charles Schwab and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management.
It is no secret that financial giants like Charles Schwab & Co. and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management.
2020 UPDATE: Top 5 largest robo-advisers by AUM – Vanguard reigns king for incumbents disrupting the robo-adviser space, while Betterment continues to manage the most assets among independents
Schwab and Vanguard both launched automated platforms last year — Schwab Intelligent Portfolios, its retail version, in March, its institutional version Schwab Institutional Intelligent Portfolios in June and Vanguard Personal Advisor Services in May — but both have accumulated assets quickly, from new and also existing accounts.
Meanwhile, Betterment has been expanding, with the launch of Betterment Institutional in late 2014 and Betterment for Business, a 401(k) plan provider for employers. Wealthfront is staying true to its robo roots and staying direct-to-consumer.
| Robos | 2016 Jan | 2015 Jan | Yearly change | 2015 by quarter |
|---|---|---|---|---|
| Financial Engines** | 104,426 | 88,200 | ▴18.4% | |
| Vanguard** | 31,000 | N/A | N/A | |
| Schwab* | 5,300 | N/A | N/A | |
| Betterment | 3,228 | 1,105 | ▴192.1% | |
| Wealthfront | 2,613 | 1,703 | ▴53.4% | |
| Personal Capital** | 1,518 | 862 | ▴76.2% | |
| Future Advisor | 695 | 232 | ▴199.2% | |
| Asset Builder | 686 | 616 | ▴11.4% | |
| Blooom | 157 | 26 | ▴501.8% | |
| Acorns | 87 | 5 | ▴1712.5% | |
| SigFig | 70 | 59 | ▴17.6% | |
| WiseBanyan | 35 | 20 | ▴74.6% | |
| Hedgeable | 35 | 3 | ▴1278.0% | |
| Covestor | 16 | 27 | ▾38.3% | |
| TradeKing | 12 | 1 | ▴857.7% |
Source: SEC Form ADVs
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