10 questions to ask prospective clients
Asking this question often gets a potential client to prioritize his or her top concerns. An adviser can use that information to devise a financial plan tailored for that person.
“You need to go deeper to find out really what their needs are and what gives them security so that you can help them,” said Dan Maurer, a senior vice president of marketing at Curian Capital LLC, a registered investment advisory firm with $4 billion in assets. “If you ask these questions and they don't feel comfortable answering them, how can you do your job?”