5 wealth and estate planning lessons from Grumpy Cat
If your pet is the new face of Puppy Chow, then it's time to protect him with some health insurance and a trademark for his image, noted Mr. Voltaggio.
Just as you would protect the Batmobile with collision and theft coverage, the pet needs coverage to ensure he's in good enough health to do his job. “Certainly there's health insurance on the pet,” Mr. Katzenstein said. “If it isn't healthy, it's going to be hard to provide its services to the people who pay for it.”
Meanwhile, a trademark is necessary to protect the use of the pet's image from use by other companies. Image is everything when your client's pet is unique and all over the Internet.