More summer reading recommendations for financial advisers
Ryan P. Johnson, Director of portfolio management and research, Buckingham Advisors
Professional read: “Start With Why: How Great Leaders Inspire Everyone to Take Action” (2011) by Simon Sinek
Description: Clients will have greater loyalty if you can explain Why up front, the business version of your purpose or reason for existence. What you do and how you do it are important too, but it helps to start with Why. When you have your clients’ best interests at heart, they will join your mission.