Four steps to new clients with LinkedIn
Essentially you have two ways to follow companies via LinkedIn. The first is to run a search for your targeted company in the search bar in the upper right hand corner. Use the drop down menu to select "company" and type in the company you are looking to track and run the search.
The second method is to view a connections profile and click on a company link listed on their profile. Simply select the company name and the option to "follow company" under their experience section. This is an excellent way to harvest the most value from a client or friend who serves as an advocate for you. Take a look at where they have worked in the past to fully leverage their support and start following those companies.
Fortunately you can also control the flow of information you receive under the notification settings. Here you can control the frequency and type of notification. Make sure you check the box to receive notifications when employees join, leave, or are promoted.