Alternatives by the numbers
While individual investors' allocations to alternative investments average less than 10%, interest in alts is rising.
Portfolio allocations to alts among individual investors average less than 10%, compared with about 30% among institutional investors and even more among the largest university endowments. But interest in alts is rising, and advisers will play a role in boosting the average as they educate more clients about them. The data suggest ways to do that and what motivates advisers. Unless otherwise noted, all data come from a November 2016 survey of about 400 advisers, “Alternatives in the Mainstream,” a white paper by InvestmentNews Research and Blackstone.
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