Matt Sonnen joins Coldstream Wealth Management as chief operating officer

Matt Sonnen has joined Coldstream Wealth Management, a Seattle-based wealth management firm, as its chief operating officer and has been charged with improving its back-office operations for the registered investment advisors who have joined in recent years, as well as enhancing the firm’s processes for onboarding firms that join in the future.

“In the years ahead, we look forward to Matt further streamlining our operations, which will not only benefit our current advisors but allow us to more seamlessly incorporate future merger partners as we continue to ramp up our long-term growth strategy,” Kevin Fitzwilson, the firm’s managing shareholder, said in a statement.

Coldstream’s operations, IT, performing reporting, client service and CRM teams will report to Sonnen.

Previously, Sonnen founded and served as CEO of PFI Advisors, a consulting firm that helped financial advisors build more profitable enterprises.

Matt Sonnen said in an email that while he’s no longer providing one-on-one consulting through PFI Advisors, he will still offer many-to-one coaching through the COO Society and will continue to put out the “COO Roundtable” podcast under Coldstream’s sponsorship.

“I’m excited to roll up my sleeves and get to work on the operations of Coldstream!” Sonnen said.

Prior to founding PFI Advisors in 2015, Sonnen worked with breakaway advisors making the move to independence as vice president of strategic operations at Focus Financial Partners.

Coldstream has almost $6.5 billion in assets under management according to its latest Form ADV, with offices in Bellevue, Seattle and Mercer Island, Washington; Boise, Idaho; Kenai, Alaska, and Portland, Oregon.

Related Topics: Coldstream Wealth Management