Pershing “actively” considers launching commission-free ETF platform

A top Pershing executive said Wednesday the firm is considering a commission-free trading platform for exchange-traded funds.
“We’re actively looking at that as a further potential solution, evaluating many things including the economics of the program,” said Sandy Bolton, managing director of financial solutions at Pershing. “We want to ensure when we launch a program like that, that it is a robust platform.”
The announcement comes as commission-free ETF platforms offered by competitors such as the Charles Schwab Corp., Fidelity Investments and TD Ameritrade have grown massively.
(Related: Schwab expands commission-free trading platform for ETFs)
Generally, fund providers pay for access to those platforms and realize a large percentage of their flows from having done so.
For instance, a Fidelity spokesman said that in the 16 months after Fidelity began offering 65 iShares funds commission-free, in March 2013, flows to those ETFs grew 134% compared with the 12 months prior to those ETFs being commission-free.
Schwab’s platform, called ETF OneSource, has $31 billion in assets. Funds offered without a commission account for about half of all ETF flows at Schwab.
A TD Ameritrade executive declined to comment on the assets in its program.