Practice Makeover

Good advisers can become great advisers with just a little push from a coach. But some advisers need…

Good advisers can become great advisers with just a little push from a coach. But some advisers need more than that to take their practice to the next level. This is where InvestmentNews’ new Practice Makeover series can help.

Featuring videos, interviews and web-episodes, Practice Makeover will follow one candidate per quarter who is in need of improving their entire practice’s marketing efforts, referral strategies, tech ops, and more, through coaches and adviser experts.

IN will produce three 5-7 minute dedicated episodes of Practice Makeover per quarter – including adviser confessionals, interviews with employees and 1-on-1 interviews with coaches. In addition, one produced episode will be featured in both the InvestmentNews Daily and The Adviser’s Consultant newsletters each month.

The Practice Makeover series will be the centerpiece of a new landing page, which will feature:

• Coaching Blogs
• “Ask the Coach” Videos
• The “Practice Makeover” Shark Tank: A group of industry executives will blog about the practice makeover series and provide advice for the adviser on topics such as technology, leadership, and marketing.

Sponsorship Opportunities and Benefits:
• Takeover of InvestmentNews.com/PracticeMakeover landing page which includes two (2) 728×90 and 300×250 advertising units. (Sponsor has the option to run a push-down ad unit from the top 728×90 position).
• 15-second pre-roll in front of all episodes of Practice Makeover
• The ability to have a firm executive(s) provide content that will be featured in the “Your Practice Partner section of the Practice Makeover landing page
• Takeover of dedicated quarterly Practice Makeover e-newsletter sent to 100k IN subscribers at the end of each season. Takeover includes two 728×90 and 300×250 advertising units.
• Each quarter, a 2-page print spread will summarize the highlights of a practice’s makeover. Sponsor will receive the ability to run two 10” strip ads along the footer of both Practice Makeover pages.

Pricing