What to do when your marketing campaign isn’t really a campaign
A campaign is not a one-time sales email with no follow-up or a landing page that sits all alone on the web where no one will ever find it.
You're a financial adviser with a new case study or an event to promote, and you're planning a marketing campaign. You write a killer Facebook post and shoot it out to all your followers. Now it's time to sit and wait for the engagement, calls and emails to roll in.
Feeling proud of yourself for a
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