Content to close wealth gaps with Diana Cabrices Episode 56
In this episode, Christine talks with Diana Cabrices, vice president of enterprise development at Snappy Kraken. Snappy Kraken is a leading digital marketing program built for financial advisers who care about making meaningful connections with their clients and prospects. Diana shares her secrets on sales and marketing and how businesses can curate content that empowers more women in their finances and careers.
- How providing more women-focused sales and marketing closes the gender wealth gap.
- Resources for women looking to learn more about finance.
- How the industry can recruit more women into sales and marketing positions.
- Why remote work syncs better with women and their health.
Diana Cabrices is vice president of enterprise development at Snappy Kraken, an award-winning automated growth program focused on lead generation and client engagement for financial advisors. Diana opens up new enterprises for the firm to sell into and form strategic partnerships with, and helps financial organizations empower their advisors with the technology and content they need to successfully grow their businesses. With over five years of industry experience in varying roles, Diana has worked with thousands of financial advisors on marketing support, succession planning and M&A recruiting. She holds a B.B.A in Business Economics from Georgia State University, and is a first-generation Cuban American with a commitment to empowering women in sales. In her free time, she enjoys salsa dancing, traveling, spending time in nature, and practicing a healthy lifestyle.
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