CFP Board’s new strategic plan sets 5 priorities
The five-year framework contains most of the current strategy, but also incorporates new elements.
The Certified Financial Planner Board of Standards Inc. has adopted a new strategic plan to guide the organization’s operations over the next five years.
The new framework consists of five strategic priorities: Standards and certification, covering the administration and enforcement of certification standards that warrant public trust; access, which aims to expand access to financial planners by increasing the number and diversity of CFP professionals; awareness of the certification; community and regulatory engagement; and workforce, which is aimed at developing a sustainable and diverse financial planner population.
The CFP Board’s current strategic priorities are awareness, access, accountability and authority, the group said in a release.
“Our new strategic framework takes our commitment to the public several steps forward by doubling down on setting, administering and enforcing certification standards that warrant public trust,” said Douglas S. King, the group’s 2021 chair.
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