Subscribe

Two-thirds of US savers are leaving interest on the table

Despite the proliferation of high-yield savings accounts online, Bankrate survey reveals most Americans are earning less than 4%.

The interest rates offered on savings and money market accounts have risen dramatically, but you wouldn’t know it based on the returns American savers are reporting.

According to a Bankrate survey conducted in partnership with YouGov between February 20 and February 23, two-thirds of American savers are earning returns below 4 percent. That survey covered 3,581 US adults, including 2,418 with short-term savings.

But Bankrate says the average annual percentage yield for the top 50 highest-yielding savings and money market accounts it tracks on Bankrate.com is far above that – 4.74 percent as of March 20.

According to its survey, the proportion of savers achieving at least a 4 percent return has risen to 22 percent, up from 7 percent a year ago, mirroring a broader trend of rising interest rates in the banking sector.

But despite the more compelling rates, a third of Americans (33 percent) report having no emergency or short-term savings, unchanged from last year.

“Although plenty of savers have benefitted from rising interest rates, with the percentage of savers earning at least 4 percent having tripled from one year ago, millions of Americans still need to get on board,” Greg McBride, chief financial analyst at Bankrate, said in a statement.

To put a finer point on it, McBride said two-thirds of savers aren’t maximizing their return potential, turning a blind eye to high-yield accounts that require little to no minimum deposit.

To be sure, online banking adoption is on the rise: 51 percent of Americans have a savings or money market account with an online bank, up from 40 percent the previous year.

But resistance remains, as 46 percent of survey respondents said they do not use an online bank. Among several barriers, they cited a preference for local branch access (45 percent), satisfaction with their current financial institution (42 percent), and concerns over the security of their money (32 percent).

Still, McBride called on holdouts against the online banking trend to get with the program, arguing many of the concerns they cited are actually nonissues.

“The preference for a local branch or comfort level with the current financial institution can both remain intact, as only your savings account – nothing else – can be moved to an online bank to earn a higher rate of return,” he said.

[More: Are advisors seeing only the tip of the cash iceberg?]

EM debt funds a smart way to add yield, diversification to portfolios, says VanEck strategist

Related Topics: , ,

Learn more about reprints and licensing for this article.

Recent Articles by Author

Ategenos reveals “next-generation TAMP” for wealth firms

The firm founded by ex-Brinker Capital execs has unveiled an integrated platform that can meet the needs of RIAs, family offices, and institutions.

Could the Saver’s Match help close the wealth gap in 401(k)s?

New analysis projects higher account balance ratios for qualified participants, particularly Black women who max out their contributions.

Nearly half of Americans see a slow shift, not a clean break in retirement

Allianz Life research reveals more US adults imagining a gradual transition, with two-thirds thinking about working part-time as retirees.

Future Capital forges 401(k) partnership

The tech-enabled RIA is helping a privately owned broker-dealer arm its advisor network with a new solution for managing held-away retirement assets.

Advisor360 strikes new wealth tech partnership

The fintech provider is helping a national independent broker dealer and RIA drive its next phase of growth with a host of advisor tools.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print