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TD Ameritrade announces three finalists in its first fintech competition

TD Ameritrade Holding Corp. signage is illuminated atop the company's headquarters at night in Omaha, Nebraska, U.S., on Sunday, Oct. 23, 2016. TD Ameritrade and its largest stakeholder, Toronto-Dominion Bank, are close to a deal to buy online brokerage Scottrade Financial Services Inc. for $4 billion, according to people with knowledge of the matter. Photographer: Sarah Hoffman/Bloomberg

The three finalists also win a trip to TD Ameritrade's National LINC conference in February, where they will compete for the top spot.

TD Ameritrade Institutional announced three finalists Tuesday in its first fintech competition, called Innovation Quest, spotlighting new tools in risk assessment, financial literacy and voice-activated assistance.

The three finalists, chosen from 135 eligible submissions, each won $25,000 and a trip to TD Ameritrade’s National LINC conference in February 2019, where the top winner will be announced. The finalists will have to present video and live proof-of-concept presentations in front of a panel of judges and approximately 2,000 registered investment advisers at the San Diego event.

“The ideas from these three finalists capture what’s happening in the financial marketplace, and how the next generation [of investors] can think of their relationship with an adviser,” said Jim Dario, managing director of product management at TD Ameritrade Institutional.

(More: TD Ameritrade launches fintech competition with $100,000 in prizes)

The winner will be announced the day after presentations on Feb. 8. 2019 and will receive another $25,000.

Patrick Beaudan, chief executive officer of Emotomy in Tiburon, Calif., submitted a risk-assessment tool, which uses algorithms to warn RIAs when client accounts are at risk of leaving or need cultivation. It can also warn clients of investment returns that diverge from the parameters of their risk profiles.

Derrick Wesley, owner of iMar Learning Solutions from Van Alstyne, Texas, submitted “Plan-It,” a financial literacy application for users as young as 5 years old up to retirement. The app provides users with financial lessons on their spending habits and patterns based on their account information.

Timothy Hooker and Brian Smith, co-founders and partners of Dynamic Wealth Solutions in Southfield, Mich., produced “RIA Genie,” a voice-activated assistance program that reduces the need for low-end administrative workers and allows advisers to be more productive.

(More: Embrace innovation to attract next-gen investors)

The competition’s panel of judges consists of: J.D. Bruce, president at Abacus Wealth Partners; Joel Bruckenstein, consultant and producer at T3 Technology Tools for Today; Heather Fortner, chief compliance officer and chief operating officer at SignatureFD; and Vijay Sankaran, chief information officer at TD Ameritrade.

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