Top 5 robo-advisers by AUM
Competition is heating up in the robo-advice market as new players enter the space, acquisitions expand scale and account openings surge.
When it comes to assets under management, the ranking of the largest robos has remained consistent over the years.
Vanguard Personal Advisor Services reigns as king, largely due to its stellar hybrid approach with human advisers in the mix, according to Backend Benchmarking’s Robo Report for the fourth quarter of 2020. Meanwhile, Schwab Digitally Advised Assets comes in second among incumbents thanks to its digitally savvy financial planning tools.
Click through to see how the major players in automated investing stack up.