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The race for small-business 401(k)s

401(k)-money-egg

More companies are pursuing small businesses for 401(k) plans, with technology enabling an abundance of new services

Retirement plan providers are increasingly going after business that was once snubbed by the industry as a whole — startup-size 401(k) plans.

Principal announced Tuesday a new 401(k) service, Simply Retirement, targeted at companies with 100 employees or fewer. That service uses Ubiquity Retire

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