Advisers: How to increase your job satisfaction
Nothing is more critical to the career of a financial adviser than the satisfaction that he or she derives from their work. Granted, this can be said of every profession, but a “financial adviser” is one of the few professions that offers such a sharp double-edged sword: opportunity and failure.
The good news for advisers is our research indicates that career satisfaction has increased from a paltry 29% in Q3 of 2009 to a whopping 39% today. To put that into better context, imagine if the career satisfaction of physicians was at 29% during the swine flu scare and now had improved to 39%. If that was the case, most people wouldn't think too much of their doctor.
Our research was able to determine a direct correlation between an adviser's current level of career satisfaction and their marketing activities and results. That's right. Marketing activities and results, not service activities, not the number of financial plans completed, not the effectiveness of their practice management – NO – marketing / results.
(By Matt Oechsli, an industry speaker, researcher and writer. E-mail him at [email protected] or visit www.oechsli.com.)